Content Marketing Specialist

East Melbourne Australia

Are you skilled as a content creator and copywriter, with a high level of experience writing for editorial, web, social media, blogs, articles and promotional materials for a range of audiences?

Our growing marketing team is looking for a content wiz, who can take our marketing and advertising to the next level. Bonus points if you have experience in graphic design and writing for SEO.

The purpose of this role is to execute marketing and communication content strategies to build market strength and branding of both CTI and our full range of products and services. The applicant will need to be a skilled content creator and copywriter, with a high level of experience writing across editorial, web, social media, blogs, articles and promotional materials for a range of audiences. Experience in graphic design for creative assets highly desirable. This role will assist with content creation for video and podcasts. This role works closely with the Marketing and Communications Manager to execute CTI’s strategic marketing and advertising plans.

What you will be doing:

  • Plan and develop engaging, insightful, and accurate content for social media, blog posts, landing pages and EDMs
  • Create, produce and schedule a calendar of social media content
  • Create website content with SEO considerations
  • Build and monitor CTI’s social media activity 
  • Write and design creative assets for advertising campaigns, on-brand and in line with advertising strategy
  • Support in the pre/postproduction of video, webinars and podcasts
  • Collaborate with others to generate new ideas that support innovation and growth of CTI’s products and services.

Qualifications:

  • Tertiary qualification in Marketing, Public Relations, Communications, Communications Design or Business/Commerce. 
  • Very strong written and verbal communication skills, including exceptional spelling and grammar
  • 3+ years copywriting and editorial experience required
  • 3+ years professional experience in creating a wide range of results-driven content, (e.g. long-form SEO content, social media posts, blogs, EDMs, brochures, case studies, video and podcast scripts etc.) for a wide range of platforms and audiences
  • Knowledge of best practice for SEO
  • Graphic design skills and experience, proficient in Adobe Creative Cloud desirable (design in tech a bonus)
  • Video, photography and podcast skills are desirable
  • Proficiency with social media platforms, CMS, content planning and scheduling tools.
  • Experience in medical/medtech industry preferred
  • Experience in a start-up environment preferred

What you'll bring:

  • Adaptability, Cognitive and Emotional Agility
  • Customer Focus
  • High-level communication and presentation skills
  • Ability to convert strategy to execution
  • Strong team player and relationships skills
  • Driven - you take initiative to overcome obstacles

What we offer:

  • Competitive salary based on experience
  • Stipend to spruce up your home office - we work flexibly between home and our office based in East Melbourne
  • Generous leave policy and self-care of yourself days. We call this investing in Self Super! 
  • Virtual events to connect with your colleagues, such as fitness classes, video creation, innovative podcasts, and games nights.
  • A rewarding, challenging and fulfilling opportunity to join one of the most progressive healthcare digital platform teams in MedTech and help create an entirely new kind of decentralised medical service. 
  • A flat organisation where you can take on as much responsibility as you can handle.
  • A company that is truly entrepreneurial in all that we do. See the company's workings from the ground up, and get involved at every stage of the game. Every team member is key to our success, and the work you do will have a measurable impact.
  • An exciting and passionate team with deep expertise in both technology, psychology and design.

We know that great work comes from great proactive, and inclusive teams. At Creative Thinking Institute (CTI), we look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to serve our customers better and grow as colleagues and individuals. 

We hire candidates of any race, colour, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, and any other status. CTI is proud to be an Equal Opportunity Employer and will consider qualified applicants with varied backgrounds- so long as you are a positive, forward-leaning, go-getter, who likes to make things happen and challenge to status quo.

A little about us:  

At Creative Thinking Institute (CTI), we believe everyone deserves medical expertise and peace of mind. By enabling a mobile and web-based health platform, we aim to provide clear, secure insights into one's mental, emotional and physical health.

CTI is in a rapid growth phase and currently, as a start-up is just about to release our medically tuned and focussed product in Q1 2021. 

We are growing quickly with innovation and connectivity central to our plans. 

Through our channel partners, we offer access to like-minded businesses that help us to scale and diversify. We are working with regulators, academic institutions and cutting-edge engineering platforms to accelerate the digital transformation of healthcare in the decade ahead. 

Join us to re-imagine the next wave of digital healthcare transformation.  

We have many plans ahead and many paths to traverse. Come and throw your hat in the Creative Thinking Institute team!